ASTERGLO* Identity

*asterglo, a sub-brand of Gemsign.

Create a new brand for the company L.M.G. Clearly communicate strengths and make it stand out from competition. Devise brand strategy.

Accurate positioning and refined identity that conveys prestige and has plenty of visual “handles” to increase brand recognition. Consistent yet differentiated implementation on high range of applications (stationery, brochure, packaging, sample holders, press-pack, merchandising, environments) and launch strategy, with organisation of events.

Client: Licio Mangione Gemme (L.M.G.)
Date: 2011
Role: Brand naming, Logo design, Website design and development, Website maintenance
Collaborators: Custard Studio